What we do
Strategy, Design, and Research for Hard Problems
heist works on projects that are complex, high-stakes, and genuinely interesting. If we don’t have the right experts for the problem, we don’t take the work.
Core Capabilities
Envisioning & rapid prototyping
UX research, design, and strategy
Qualitative and quantitative research design
Field and ethnographic research
Content strategy and messaging frameworks
Naming and domain research
SEO and AI-enabled discovery systems
Types of Engagements
Future-state product and platform visioning
Complex system redesign (energy, infrastructure, large-scale digital platforms)
Brand and naming strategy
Research programs informing multi-year roadmaps
High-risk, one-shot initiatives
We specialize in the work you only get one chance to get right.